Engaged as the director, I collaborated with existing voiceover material, assembled a revisualisation, and helmed the commercial.

A promo video for Cruz Del Sur's 2023 Spring/Summer collection, making its debut at New Zealand Fashion Week 2023. Filmed within 2 hours and made with lots of love and passion. Filmed @studio55.nz Directed & Edited by: 🙋‍♀️ Model: @becca.akl from @uniquemodelmanagement & Gemma MU&Hair: Alice

In December 2020, I took on the challenge of creating a Chinese New Year short-film styled commercial. Pitching five ideas on the 27th, we finalized the concept by the 29th. With five drafts ready by January 3rd, we dove into production, shooting on the 8th and wrapping on the 10th. The commercial aired just eight days later, on the 18th. It was a whirlwind of excitement, stress, and memorable moments—a testament to perseverance. Winning the silver award that year, alongside industry giants like BMW and Tencent, was the ultimate reward.

In the thrilling moments before the Cruz Del Sur runway show at New Zealand Fashion Week 2023, our concept video unfurled like an enchanting intro. Despite the time and resource limits, our journey with the brand was all about getting creative. With Runway Text to Video as my guide, I crafted a visual experience. Every frame was a burst of imagination, painting a vibrant picture of Cruz Del Sur's spring and summer collection vibe.

Step into Tucana's poetic realm, where dreams soar and whispers of tomorrow dance in the air. In this web commercial, crafted solely by Kelly Chen and myself, every frame becomes a verse, every scene a stanza in the symphony of urban elegance. Watch sunlight paint patterns of hope on sleek surfaces and feel life's rhythm pulsate through meticulously crafted spaces.

Comvita's Moon Festival Secret Treats was brought to life through my vision as I handled production, direction, and editing. With the invaluable assistance of the talented Kwasnik Pictures and the creative writing prowess of Tian Gan, we curated an enchanting journey celebrating tradition and the essence of 'kaitiakitanga', the spirit of guardianship and care.

Experience the charm of Savar and Boh Runga Jewellery collaboration in this brand story. Discover the beauty of their partnership as they blend elegance and style.